Speaking on the topic of relationship between the media and artistes, Host of Vibes In 5, Arnold Elavanyo Mensah has asserted that the media cannot give privileged treatment to any artiste.
Arnold, who happens to be a regular panelist on popular morning program, Showbiz Agenda told host, Sammy Flex that in order for artistes to maintain relevance within the media they need to consciously work towards it.
‘‘The media does not give priority treatment to any artiste, if you want us to talk about you, you need to give us something to talk about”, he mentioned.
This discussion on Zylofon 102.1 was triggered by Bisa Kdei’s recent fall out with the media, calling them out for their unwillingness to support the career of artistes.
According to Arnold, the media is influential, hence in order to maintain presence in the media, artistes should be deserving of its influence.
“Has Bisa Kdei asked how Shatta manages to create buzz around him all the time, it is because he is feeding the media with news about himself”, he quizzed.
Arnold Mensah opined that, Ghanaian artistes stop the habit of blaming the media and focus on working on themselves, persevering to constantly be in the front.