TV and Radio presenter Arnold Mensah Elavanyo today on ‘Showbiz Agenda’ with Sammy Flex expounded his view on the rate at which most Ghanaian celebrities break the promises they make.
He explained that this is as a result of lack of planning and no solid management to take up good public relation activities.
Speaking on the show with Sammy Flex on Zylofon 102.1 FM, he stated that, “the reason these artistes are not able to fulfill their promises is because they do not plan. These are major projects that involve other factors and other people who also have timelines and schedules. The artistes forget they need the help of other bodies and these bodies must be in the position to help.
Corporate Social Responsibility must fit into the ideology of the artiste for him to understand that he needs the right people to help execute it and must put into consideration the relevance of the brand level every year to enable other bodies gain interest in the project. It involves a process hence solid management to take up good public relation activities.
Arnold Mensah Elavanyo is an entertainment critic as well as a Ghanaian TV and Radio presenter and film maker.