King Kwasi Kyei Darkwa, often affectionately referred to as “The Finest” or “KKD” is pioneering the digital age of Ghanaian entertainment and we need to pay attention.
The renowned MC who in the past had been flanked by many controversies, seems to be threading a new path which is yet to catch any attention.
In an interview with Akosua Gambra, the ace Ghanaian broadcaster revealed he has been working closely working with the Ministry of Tourism and Mark Okraku Mantey of the Creative Arts Council to introduce a digitized multiplex platform to house, monetize and export all creative Ghanaian content across the globe.
He expressed concern that, with the sale of CD’s going obsolete against the emergence of new technology, the Ghanaian creative arts industry is lagging behind. He said this web-based application will retail contemporary Ghanaian Music, Films and eBooks; he believes the redPlay platform will enable Ghanaian artists monetize their content locally alongside the likes of iTunes and Netflix internationally.
Though he wasn’t specific with dates, we gather the project will soon be launched at the maiden edition of the Ghana Entertainment Conference being put together in partnership with the Creative Arts Council.
The tourism and culture expert also recently outdoor a new brand of chocolate named Omama Royal Chocolate. He also spends his time nurturing starts ups while mentoring young entrepreneurs.
Reacting to the current agitation among industry players about the under-performance of the sector minister, a reluctant KKD urged stakeholders of the creative arts industry to exercise patience with Catherine Afeku and her tourism ministry as he believes initiatives are being taken to consolidate and improve the current state of tourism and creative arts industry.