In the wake of a series of reactions from industry players after the Ghana Film Summit,comedian and TV personality, Kwaku Sintim-Misa has described Gollywood as ridiculous.
Adding his voice, he stated that the single act of giving the Ghana Film Industry Gollywood a name as part of rebranding should be considered a crime because the name, Gollywood lacks originality.
This name should be considered a CRIME. How can you be in the CREATIVE arts industry and come up with a name that lucks ORIGINALITY. Creative people ORIGINATE they don’t IMITATE.
— Kwaku Sintim-Misa (@KSM_Kwaku_Misa) July 17, 2018
According to KSM, naming the Ghana Film Industry Gollywood is not very important in the rebranding process.
“A name change is not necessary. There must be functional systems in place to make our film industry work again.”
The CEO of Sapphire Entertainment urged that creative people devote efforts into being genuinely creative.