Versatile Ghanaian artiste, Edem has called on DJs and radio stations to give songs sang in less popular Ghanaian languages as much attention and airplay as given songs sang in Twi, English, Pidgen and other more popular languages.
According to the VRMG artiste, songs sang in less popular languages have become more expensive to promote because they usually require videos to be hit records.
“It costs more to promote songs in less popular languages because of video costs. It is difficult to recoup such costs if the artiste doesnt get enough shows”, he told Sammy Flex on Zylofon FM’s Showbiz Agenda.
Edem cited several examples of popular language hit songs without videos, against unpopular language hit songs with videos.
“Kwabena Kwabena has so many hit songs with few videos. Every Fancy Gadam hit song has a video. Every Wiyaala hit song has a video. All of my hit songs have videos”, he revealed.
The artiste also added that growth in Ghana music should be unilateral such that artistes do not always have to be in Accra to promote their songs. He further encouraged artistes to compose songs in their native languages in other to preserve their culture.
“If you lose your language, you lose your identity and your culture”, he mentioned.
Edem has an upcoming annual event, EdemFest, slated for 2nd November 2018 at the Aborigines Beach in Keta.