Awake Purified Water, a subsidiary of Kasapreko Company Limited has bagged the “Product of the Year” award at the just ended 29th edition of Chartered Institute Of Marketing Ghana (CIMG) awards.
The award scheme which seeks to acknowledge individuals and organisations for their marketing excellence and innovations in the marketing field,consisted of 6 categories: CIMG Hall of Fame, Personalities, Media, Business, Product and the President’s Special Award.
The event,which was held at the Accra International Conference Centre on September 28, under the theme: ‘Marketing: A catalyst for driving Ghana Beyond Aid”, awarded creditable businesses.
Mr. Chris Addo-Sarkodie, Marketing and Sales Manager for Awake Purified Drinking water speaking to the media indicated, “we’re elated for this awards. As an outfit, this means a lot to us and our cherish customers who have contributed in the version of Awake Purified Water.”
“Customers should continue to patronize Awake purified water to aid the Cardiothoracic Center of the Korle-Bu Teaching Hospital”, Mr. Chris Addo-Sarkodie added.
Awake Purified Drinking Water, Ghana’s first charity-driven water, has since January 2016 donated resources to the National Cardiothoracic Center.
Commenting on the award win, Director of Water and CSDs at Kasapreko Company Limited producers of Awake Purified Drinking Water, Mrs. Eunice Adjei Bonsu described how much of an honour it is to be recognized as the product of the year above many powerful brands in the country (not limiting to other competitive water brands) by the CIMG.
“Awake Purified water has over the years since inception embarked on several innovations geared at giving our trade partners and end consumers the needed return on investment (ROIs) and experience respectively above a brand that provides quality water.
It is the first water brand to have initiated a charity cause in Ghana which supports patients with heart disease and have since 2016 contributed over GHC 800,000 to the National Cardiothoracic Centre.
Expressing gratitude on behalf of the water company, she concluded:”We appreciate everyone in our route-to-market chain and with this award, dedicate it to our business partners who have supported us on this wonderful journey.”
“We also thank our consumers for believing and accepting Awake Purified Drinking Water to be a home brand of Ghana. We will continue to deliver exceptional innovations as we provide quality water to Ghanaians and support patients who need medical assistance.”