5th AFRIMA Debuts 4 New Award Categories

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…DJs, Dancers, Artistes in the Diaspora can now win the AFRIMA 23.9k
Gold-plated Trophy

The fifth edition of the All Africa Music Awards, AFRIMA, in partnership
with the African Union Commission, has debuted four new award categories
to enjoin inclusiveness and expand the playing field in the awarding
process for African music and creative professionals who have begun to
send in their entries for the 5th AFRIMA on the online submission portal
that opened on Friday, May 25 to commemorate the 2018 Africa Day.

The newly introduced award categories namely African DJ of the Year; Best
African Dance/Choreography; African Lyricist/Rapper of the Year and Best
African Act in Diaspora (Female & Male), were carefully arrived at after
extensive consultations with African music stakeholders which included the
AFRIMA Academy of Voters and members of the International Committee of
AFRIMA in response to the yearnings and requests of stakeholders, DJ’s,
dancers and artists in the diaspora. This process attests to the objective of
AFRMA to use the African creative industry to showcase the unique cultural
heritage of Africa to the rest of the world while celebrating innovations
and diversification in Africa’s contemporary music industry.

AFRIMA awards categories are divided into two: Continental and Regional
categories. The Continental Category rewards African artists in various
music genres and forms ranging from pop, hip-hop, inspirational, jazz,
electro, DJ and more, while the Regional Category celebrates the
outstanding achievements of African artists within their specific region
of origin.

African DJ of the Year; Best African Dance/Choreography; African
Lyricist/Rapper of the Year and Best African Act in Diaspora all fall
under the Continental Category. In addition, the Best African Act in
Diaspora is dedicated to artists with African roots/origin who practice
their craft in the international music industry and have prominence and
renowned on the international music stage. The artist’s music style could
either be in the traditional or contemporary forms of expression.

Commenting on the welcome development, the Jury Member representing Africa
music in the Diaspora (North America), Hadja Kobélé Keita said:
“AFRIMA have given African artists, for the past few years, an
opportunity to capture the attention of an extension and comparatively
distinct swath of the public, while emphasizing on the unique importance
of our diverse African musical culture. The addition of the Diaspora
category is a direct emphasis on the critical role Africans in diaspora
have as the ambassador of our culture on a global scale”.
Music videos, songs or recordings sent to the AFRIMA online submission
platform www.afrima.org must be produced, recorded or written (in the case
of songwriters) by African music professionals and publicly released
within the eligibility period of August 1, 2017 to August 1, 2018. The
award is open to music artistes, producers, songwriters, video directors,
DJs, choreographers/dancers who stand a chance to win the AFRIMA 23.9k
gold-plated trophy in one or more of the awards 36 categories. AFRIMA also
has a special AFRIMA Legend Award category which recognises the special
lifetime achievements of living or dead African music icon as jointly
determined by the African Union, International Committee of AFRIMA and the
AFRIMA Jury.

Following the culmination of submission period is the adjudication process
where the AFRIMA 13-man Jury will, over two weeks, oversee the thorough
and fair screening, categorising and assessment of entries received. The
adjudication period ends with the unveiling of the AFRIMA 2018 Nominees
List. The 5th AFRIMA with the theme “Africa is Music” will be celebrating
the innovative sounds created by African artistes promoting the dynamism
of traditional and contemporary African music, while creating a global
market for the sustainability of African arts and culture.

Also to be featured as part of activities scheduled for the main awards
events is the Africa Music Business Roundtable, a combination of musical
conference and trade expo where stakeholders in the creative and arts
industry come together to discuss the business of music in Africa. There
is also the AFRIMA Music Village, a music concert and cultural festival
that accommodates over 40,000 music lovers across the continent who
witness live performances from their favourite African artistes.

The main awards ceremony is slated to come up in November 2018 and it will
be broadcast live to 84 countries around the globe.

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